Loose, back of napkin math says I’ve hit “send” on 3,000+ marketing emails (give or take, but who’s really counting). And now, in an milestone of sorts, I’ve crossed over into a new corner of the lifecycle sandbox: SMS.

Behold—my very first text for icebreaker apparel (where, on a related note, I now work).

While I still sweated every character, the lift was lighter than your average email. Dare I say, it was even…fun?

Email will continue to remain my central focus, but I’m excited to explore the SMS channel in the coming weeks and months.

xoxo

—Travis